Developing a proposition

Level: Marketing management

Why should someone buy from you and not your competition? Your value proposition should answer this question, boiling down your competitive advantage into a short statement. Using practical exercises and industry case studies, you’ll gain an understanding of the role your value proposition plays underpinning your marketing. During the lesson, you'll use my bespoke five-step template to write a value proposition for your organisation.

Lesson objectives:

• The core elements of a powerful value proposition
• How to construct a meaningful value proposition
• How to use your value proposition to inspire your creative

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma