Developing an email channel strategy

Level: Marketing management

Each email you send faces three hurdles: will the customer open it? Will they read it? Will they act on it? It will take time, effort and consideration to nurture an effective email channel, but the rewards are worth it. Using practical exercises and industry case studies, we'll provide you with the tools you need to develop your own email channel strategy

Lesson objectives:

• What an effective email strategy looks like
• Proven techniques to improve your email marketing
• How to build a framework to manage long term effectiveness

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma