Developing your approach to campaign planning

A thorough campaign framework will elevate your planning from impromptu to in-depth. 

In this lesson, you’ll learn about a range of overarching frameworks that'll take you through the whole process of identifying objectives, setting targeting strategies and establishing KPIs. Using practical exercises and industry case studies, you'll develop your own processes to guide your campaign planning while allowing yourself the flexibility to optimise as you go. 

Lesson outcome: You will learn how to develop a campaign planning framework. 

Course of origin: Postgraduate Diploma in Intelligent Marketing

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7