Developing your email campaign strategy

Level: Marketing management

To set a successful email campaign strategy, you need to be aware of how an email is constructed, the role of each element. Using practical exercises and industry case studies, we'll give you a step-by-step walkthrough of how to develop your own email campaign strategy. Then, using our bespoke template, you'll apply everything you've learnt to create your own email campaign strategy tailored to your organisation.

Lesson objectives:

• Why you need an email campaign strategy
• How to develop an email campaign strategy
• What the elements of a formidable email campaign strategy are

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma