Developing an integrated approach to planning

Regardless of the channel, you need to ensure all your messaging is consistent.

In this lesson, you'll learn how to unite your touchpoints and brand messaging to super-charge your marketing. Using practical exercises and industry case studies, you'll explore how adopting a digitally integrated approach can boost your cross-channel campaign performance.

Lesson outcome: You will gain an understanding of the importance of integrated marketing.

Course of origin: Postgraduate Diploma in Intelligent Marketing

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7