Developing processes to drive success

For your organisation to be successful, you need a well-designed approach to innovation and transformation. 

This lesson will give you an overview of the different project management techniques you can use to transform your organisation according to your corporate culture and industry sector. Using practical exercises and industry case studies, you’ll explore how to use concepts like continuous and discontinuous innovation, as well as being able to choose the most appropriate project development approach for any specific case.

• About the theory of disruption
• The difference between continuous and discontinuous innovation
• The principles of different project development processes

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours