Developing an effective budget

Budgeting has a bad reputation, conjuring up images of stacked excel documents and bewildering balancing sheets. However, it is the critical first step to understanding how to allocate your resources. In this lesson, you'll learn the benefits of budgeting, how regular reviews help to drive optimisation, and some of the common pitfalls to look out for. Using interactive exercises and practical examples, you'll work through the stages of creating a budget for your organisation.

Lesson objectives:

• About the benefits of budgeting
• How regular budget reviews help to drive optimisation and effectiveness
• Some of the common pitfalls to look out for when budgeting

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours