DMA Best Practice Guide: Advertising Mail

Advertising mail is continually evolving, finding ever-more innovative ways to integrate with the latest digital tech. But every marketer is fully aware of the issues arising when ad mail hits the doormats of people who don't want to receive it.

This guide is up to date and is in line with current regulations for 2018. Some of this information will change once the Data Protection Bill is finalised. Please keep an eye on the DMA website for these updates.