Postgraduate Marketing Diploma

Level: Marketing leadership

This course will teach you all you need to know to hone your leadership skills and become an intelligent marketing leader who can successfully develop and manage an effective marketing division in a digital world.

During your Postgraduate Marketing Diploma, you will learn to:

• Understand how strategic digital planning reduces campaign costs while increasing return on investment
• Confidently develop strategic recommendations that improve customer experiences
• Understand how actionable and accountable integrated communications plans drive results
• Systematically analyse and optimise campaigns to develop efficient attribution models
• Use the data you have to understand your customers and put them at the heart of your business

All of the learnings in the lesson are underpinned by activities and processes you can implement in your role.