Exploring Amazon’s approach to IMC

When it comes to integrated marketing communications, Amazon reign supreme. 

In this lesson, you will look under the hood of Amazon's communications strategy to see how the multinational behemoth create seamless customer journeys, and what you can learn from them.

• More about Amazon as a brand
• How their values underpin their day to day interactions with customer
• To understand the importance of IMC for the delivery of Amazon’s products, services and communications

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours