Funding your social media channels

Level: Marketing management/Practitioner

In this lesson, you will explore the basics of social media budgeting, including managing cost and requesting spend to stakeholders. 

Learning objectives:

• How to confidently request additional spend
• How to manage your social media budget
• To understand the hidden costs of social media
• Budgeting for annual hub and help content
• Budgeting for campaign-specific hero content

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media