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GDPR - An Introduction


Level: Marketing tactics


This lesson will provide you with the necessary background to understand why the General Data Protection Regulation was needed. We'll also examine how the regulation was conceived, written, and implemented.

Learning objectives:

  • What the GDPR is and why it was needed
  • The scope or the GDPR and who is affected by it
  • What conditions are necessary for the GDPR to be triggered

Estimated completion time: 2 hours

Course of origin: DMA Award in GDPR

Meet the Tutors / Speakers

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