F2F TEMPLATE V1: [01.FEB.20]

Maximise the effectiveness of your website and marketing initiatives with this intensive one-day course covering the advanced features of the Google Analytics interface

You will learn to:

• Implement best practice guidelines and make the most of advanced Google
• Analytics techniques
• Segment, drill deeper and share reports for different channels such as SEO,
• PPC and social media
• Use advanced customisation of reports to gain even deeper insights into your data
• Create multichannel funnels and see when your marketing channels work together to boost sales and increase conversion rates
• Plan and manage the A/B and multivariate testing of pages

Level: Advanced

Duration: 1 day (7 CPD hours)