Facilitating change for integrated planning

Omnichannel marketing will require a degree of restructuring, so, as with all change, some resistance is inevitable. Using practical exercises and industry case studies, we'll show you how to lay the groundwork for your new omnichannel approach. At the end of the lesson, there's a bespoke action plan for you to complete, to help you foresee and overcome any opposition.

Course of origin: DMA Professional Marketing Diploma

Level: Marketing management L6