Strategic campaign briefing.

A thorough brief will form the foundations for your marketing campaign. However, despite its importance, the briefing stage is too-often overlooked or rushed. Using practical exercises and industry case studies we’ll take you through the process of writing an in-depth strategic campaign briefing. At the end of the lesson, using our briefing template, you will write your own strategic brief for a campaign you’ve worked on.

Lesson objectives:

• The importance of a good brief
• The things you need to consider when writing a brief
• How to shape your brief for your campaign

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma