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A thorough brief will form the foundations for your marketing campaign. However, despite its importance, the briefing stage is too-often overlooked or rushed. Using practical exercises and industry case studies we’ll take you through the process of writing an in-depth strategic campaign briefing. At the end of the lesson, using our briefing template, you will write your own strategic brief for a campaign you’ve worked on.
Strategic campaign briefing
Your price: £ per delegate
Level: Marketing management
A thorough brief will form the foundations for your marketing campaign. However, despite its importance, the briefing stage is too-often overlooked or rushed. Using practical exercises and industry case studies we’ll take you through the process of writing an in-depth strategic campaign briefing. At the end of the lesson, using our briefing template, you will write your own strategic brief for a campaign you’ve worked on.
Lesson objectives:
- The importance of a good brief
- The things you need to consider when writing a brief
- How to shape your brief for your campaign
Estimated completion time: 3 hours
Course of origin: DMA Professional Marketing Diploma
Meet the Tutors / Speakers
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