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    Testing

    Your price: £ per delegate

    In this lesson, you'll learn how to develop a testing programme to optimise your multichannel campaigns.

    Lesson objectives:

    • Why is testing important
    • What are the basic statistics of testing
    • How to develop a test programme
    • What are the challenges of measuring tests in multimedia campaigns

    Estimated completion time: 2 hours

    Level: Marketing tactics L4

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