Technology transformation planning
In the ever-changing digital environment, you need to be confident that your organisation is taking full advantage of new technologies.
In this lesson, you’ll explore the key digital technology changes that are revolutionising marketing. Using practical exercises and industry case studies, you’ll learn to assess technology hype while making decisions, understanding the way business and financial models evolve.
Lesson objectives:
- How to assess technology hype when making decisions
- How business and financial models are evolving
- How programmatic techniques and data are changing advertising
Lesson outcome: You will learn how to assess new technologies and implement them in your organisation to create new opportunities.
Course of origin: Postgraduate Diploma in Intelligent Marketing
This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.
Level: Marketing leadership L7
Estimated completion time: 4 hours