Tactical communications planning

Level: Marketing tactics

This lesson’s focus is to explain what communication planning is and why it is so important. You will also learn what the common primary objectives and supporting targets for campaigns are, and how you can develop an effective strategy. 

Lesson objectives:

• The importance of marketing planning
• How to use marketing tools to plan your campaigns
• The core steps to creating marketing communication

Estimated completion time: 2 hours

Course of origin: DMA Award in Marketing