Influencer Marketing - 18 March 2024

You will learn to:

• Understand what influencer marketing is and it's many different faces
• Recognise how influencer marketing fits within the marketing mix and how to find the right influencers for your brand
• Build a compelling proposition for your influencers
• Understand the ladder of engagement to maximise your influencer programme
• Appreciate the legal guidelines around influencer marketing
• Define a measurement framework