Introduction to social media analytics & insights

Level: Marketing management/Practitioner

Discover the role data and insights should play in your marketing decisions.

Learning objectives:

• The importance of using data to develop insights and make decisions
• Which data sources are available within organisations and how to use them
• The importance of turning data into insights
• The benefit of turning those insights into marketing decisions

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media