Influencer Marketing - 26 July 2022

You will learn to:

• Understand what Influencer Marketing is and it's many different faces
• Recognise how Influencer Marketing fits within the marketing mix and how to find the right influencers for your brand
• Build a compelling proposition for your influencers
• Understand the ladder of engagement to maximise your Influencer programme
• Appreciate the legal guidelines around Influencer Marketing
• Define a measurement framework