Implementing the integrated planning process

Level: Marketing management

Using practical exercises and industry case studies, you'll work through a 13-step tried-and-test implementation frame to help you prepare, implement, and measure your new omnichannel communication strategy. At the end of the lesson, we’ll provide you with a framework to fill in, which will support implementation in your own organisation.

Lesson objectives:

• How an omnichannel approach can fit into your current marketing planning process
• How omnichannel strategic campaign briefs should support your wider marketing objectives
• The stages required to produce an omnichannel plan for yourself

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma

Level: Marketing management L6