Introduction to social media advertising and basic principles

Level: Marketing management/Practitioner

Dive into the world of social media advertising with this lesson about social ads fundamentals. 

Learning objectives:

• What social media advertising is and why it’s important today
• The role of social media advertising in driving a business’ goals
• How the platforms have evolved through social ads, and how that might change in future

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media