Integration in Direct Mail

Direct mail is not only a powerful medium by itself, but when integrated with other media it can produce a significant uplift in response rate and contribute to outstanding results

This module gives an overview of direct and digital media, approaches to planning and buying integrated campagins and how they can be combined together to enhance campaign results.

Learning objectives

By working through this module you should develop:

• An awareness of the comparative strengths of a range of media
• An understanding of how to approach planning and buying an integrated campaign

As you work through this module, you will engage with 3 lessons plus a short review. This will require around 2 hours of study time.

• Lesson 1: Overview of direct media
• Lesson 2: Digital media basics
• Lesson 3: Digital media strategies
• Lesson 4: Module summary

Level: Marketing tactics L4