Interacting with customers on social media

Level: Marketing management/Practitioner

This lesson will guide you through the creation of your internal brief to make sure negative comments and complaints are successfully handled on social media. 

Learning objectives:

• To create your own internal brief on handling negative comments
• When and how to escalate more serious complaints
• Leveraging your resource to manage large volumes of questions

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media