Improving approaches to creative messaging

A impactful creative message should sit at the heard of your marketing, unifying and reinforcing your communications.

In this lesson, you will learn to recognise the core attributes and functions of a creative proposition. Using practical exercises and industry case studies, you will learn how to develop, evaluate, and distribute your creative messaging.

Lesson outcome: You will learn how to create a compelling creative proposition.

Course of origin: Postgraduate Diploma in Intelligent Marketing

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7