Data analysis

In this lesson, you'll learn how to use your data to deliver laser-focused personalised marketing to your audience segments. 

Lesson objectives:

• How to use profiling to extract simple insight from your data
• How to improve your targeting through the use of segmentation and personas
• How to optimise campaigns with analysis of web analytics
• What is market research and how to use it

Estimated completion time: 2 hours

Level: Marketing tactics L4