Data and analysis for the marketing strategy

Level: Marketing Practitioner

In this lesson, you will learn how to leverage data and analytics when planning your marketing strategy, allowing you to make informed decisions, get better results and stay ahead of competitors.

Learning objectives:

• The importance of having a data-driven marketing strategy
• The key steps to creating a data-driven marketing strategy
• The role of customer data and analysis in your marketing strategy

Estimated completion time: 2 hours