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Customers online are busy, impatient, and fickle. If your website isn’t easy to navigate, they’ll simply leave. This is where customer-centric website design comes in.
Customer-centric website strategy
Your price: £ per delegate
Level: Marketing management
Customers online are busy, impatient, and fickle. If your website isn’t easy to navigate, they’ll simply leave. This is where customer-centric website design comes in.
You'll start the lesson by creating personas for your audience, then, using our bespoke customer journey template, you'll map a journey for each of your personas. This will help you spot any pinch-points. Finally, we'll cover some broad rules of user experience to ensure your website is working with, refer than against, your customers.
Lesson objectives:
- How to build a customer-centric website
- How to create personas and use data to inform website design
- How to design effective customer journeys
Estimated completion time: 3 hours
Course of origin: DMA Professional Marketing Diploma
Meet the Tutors / Speakers
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