Data and marketing: Attracting the next generation 2019

At DMA Talent, we’re aiming to attract a new generation of fresh thinkers by raising awareness of the range of inspiring and dynamic career opportunities available in the data and marketing industry.

Schools, colleges, and universities struggle to keep up with the changing nature of skills required by employers, but it is our collective responsibility to make sure that they can and that they do.

This report is our starting point to show the opportunities that the Data and Marketing industry can offer and it will support our conversations with the major stakeholders who help young people make career decisions.