Engaging influencers in your marketing campaign

Level: Marketing management/Practitioner

In this lesson, you will learn how to build an efficient working relationship with social media influencers.

Learning objectives:

• How to select the right influencer for your brand or organisation
• How to build a working relationship with an influencer
• The risks and protective steps for your brand or organisation, when working with influencers

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media