Evaluating creativity

Level: Marketing management

Evaluating and giving feedback on creative work can often feel like treading on egg-shells. Using practical exercises and industry case studies, you will walk through a tried-and-tested process to objectively appraise your creative work. During the lesson, we'll also share a selection of tips and techniques to help you give negative feedback and ask for alterations in a constructive, diplomatic manner. Finally, you'll apply what you've learnt using our creative feedback form.

Lesson objectives:

• How to objectively evaluate the standard of creative work
• What a bad brief looks like, and its repercussions
• How to give negative feedback in a constructive manner

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma