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The world of analytics tools can be bewildering at the best of times. Using practical exercises and industry case studies, we’ll cut through the claims and layout the information you need to find a platform which fulfils your needs, ambitions, and budget. At the end of the lesson, we'll provide you with our bespoke mobile metrics spreadsheet to measure a campaign you’ve previously run.
Measure and test your mobile marketing activity
Your price: £ per delegate
Level: Marketing management
The world of analytics tools can be bewildering at the best of times. Using practical exercises and industry case studies, we’ll cut through the claims and layout the information you need to find a platform which fulfils your needs, ambitions, and budget. At the end of the lesson, we'll provide you with our bespoke mobile metrics spreadsheet to measure a campaign you’ve previously run.
Lesson objectives:
- The importance of measuring and tracking your mobile marketing
- The different testing methods for you to implement
- How measurement results improve mobile performance
Estimated completion time: 3 hours
Course of origin: DMA Professional Marketing Diploma
Meet the Tutors / Speakers
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