Optimising intra-media scheduling

Once you've picked your channels and prepared your content, you need to decide how to deploy it. This is known as your intra-media scheduling and has the potential to make or break your campaign.

In this lesson, you will learn how to plan and optimise the distribution of your marketing assets. Using practical exercises and industry case studies, you'll work through a tried and tested 12-step planning framework to ensure you're making the most of your marketing content. 

Lesson outcome: You will learn how to schedule and deploy your marketing content.

Course of origin: Postgraduate Diploma in Intelligent Marketing

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7