Measuring engagement

Level: Marketing leadership

Measuring your engagement is the critical first step to optimising your marketing.

In this lesson, you’ll learn how customer engagement contributes to your brand experience. Using interactive exercises and industry case studies, you’ll use one of your previous campaigns to measure and evaluate your customer experiences, interpret the data, and turn them into actionable strategies.

Lesson objectives:

• How the customer engagement contributes to your brand experience
• The characteristics to consider when selecting influencers
• How to measure, assess and evaluate your brand engagement

Estimated completion time: 4 hours

Course of origin: DMA Postgraduate Marketing Diploma