Paid, owned & earned media

Level: Marketing management/Practitioner

This lesson will explore the differences between paid, owned and earned media to help you build your social media channel strategy. 

Learning objectives:

• What is paid, owned and earned media?
• Why is this model relevant or significant to social media?
• How do I apply this model to my own channel strategy?

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media