Case study: Department for education

Teaching needed its status and respect back.

The campaign repositioned teachers as “life shapers” to move away from financial incentives and rebuild the profession’s brand.

Insight came from talking to anyone who had been taught: they all remembered the one teacher who impacted their life.

Their stories helped Havas London realise teaching doesn’t just influence what you become; it inspires who you become.

The purpose of teaching was elevated from “inspiring children” to “life changing”.