Campaign Planning - 20 September 2024

You will learn to:

• Use planning techniques to ensure your campaign stands out
• Unite your channels to create one coordinated omnichannel campaign
• Delight and surprise each key audience
• Integrate your campaign performance data in a clear, consistent and coherent format and generate actionable insights
• Implement effective customer relationship management techniques such as journey planning, segmentation and personas.
• Plan your budget to make the most of 'always on' channel activity alongside your big campaigns.
• Write an effective brief that gets results
• Refine your skills in reviewing creative assets