Customer engagement report 2023: How to win back customers and rebuild loyalty

The latest Customer Engagement reveals some important consumer habits in response to the ongoing cost-of-living crisis. Propelled by rising costs for goods and services, consumers have become increasingly price-sensitive over recent years, with a huge surge in the past year.

Dive into the report and learn:

• Why discounts and promotions are an increasingly important driver of consumer demand in a challenging economic climate, and why it's essential for brands to wean themselves off them in the long term
• How almost half (48%) of people surveyed would stop buying from a brand if they stopped offering deals - an all time high in the research
• Why loyalty is on the decline - with 61% of consumers feeling less loyal to brands now than they did a year ago (an increase from 41% in 2022)
• What brands can do to win back customers lost during the cost-of-living crisis