Customer inclusivity - Do brands really care - November 2020

During the coronavirus pandemic inclusion, purpose, accessibility, and diversity have all been sharply brought into focus.

64% of consumers are now belief-driven buyers, meaning that they expect the brands they engage with to stand for something and be authentic. As a result of this organisations have worked hard to champion inclusion during lockdown, but how do we ensure this continues once we begin to return to 'the new normal'?

Will it simply be a short-term fix, or will brands start to develop a long-term inclusive strategy?