Know your customers

Level: Marketing management

So, you’ve got customer data coming out of your ears, but you don’t know how to use it. Using practical exercises and industry case studies, this lesson will show you how to turn your customer data into personas to support your targeting and tailor your marketing messages. Finally, you'll use our bespoke persona template to create some personas for your own organisation.

Lesson objectives:

• How to create customers personas to support targeting and content messages
• How to link your data to your profiles and ways to further enhance your data
• How to use technology to help your customer relationship

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma