Lawful processing – Consent

Level: Marketing tactics

The GDPR offers marketers six forms of lawful bases for processing personal data. In this lesson, you will learn what these legal bases are before focusing on the one you're most likely to depend on, consent. Using practical exercising and real-world examples, you will learn how consent is defined, how you can obtain consent, and what proof of consent you need to record. Finally, you'll use everything you've learnt to complete our bespoke data processing audit to highlight any areas in your organisation that might need improvement. 

Learning objectives:

• The six lawful bases under the GDPR
• The two lawful bases you can use for marketing activities
• How you can use consent for marketing

Estimated completion time: 2 hours

Course of origin: DMA Award in GDPR