PR in Changing Digital Landscape - 23 November 2022

You will learn to:

• Embrace the new digital landscape for PR activity and understand why the tools available as a result of this digital explosion have never been more important
• Deliver effective content to engage the multi-channel audience
• Integrate digital media to work in tandem with PR to create brand advocates
• Tell a better story through PR activity to drive media engagement and customer loyalty
• Better align PR activities with overall marketing activity to continue to maximise it's perceived value and deliver results