Understanding the importance of customer targeting

Marketing is all about getting the right messages to the right people at the right time. In this lesson, we'll focus on the 'right people' part of the equation by showing you the best ways to segment your customer groups. Using interactive exercises and industry case studies, you'll learn how to build detailed persona profiles so you can gain a better understanding of your audience and target them more effectively.

Lesson outcome: You will learn how to identify and target your key audience demographics.

Course of origin: Post Graduate Diploma in Digital Marketing

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7