Using insights to influence marketing strategy.

You've gathered your data, created your insights, and built a plan to optimise your marketing. Now you need to persuade your senior management to adopt your recommendations. Using practical exercises and real-world examples, we’ll take you through the process of created clear, persuasive, and evidence-based proposals.

Lesson objectives:

• How to use insights to determine future investments
• How to use insights to influence senior stakeholders
• To create business case

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma

Level: Marketing Management L6