Social Media: Strategy, Tools and Tactics (TEST PAY)

This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover the best social platforms for you and plan your social content effectively.

You will learn to:

Understand your social media landscape

Build your social media plan, define processes and determine KPIs

Implement effective social media activity that contributes to your business objectives

Innovate with content, tools, influencers and communities

Motivate and incentivise to achieve a social business

Who should attend:

This course is ideal for marketers who need to gain a deeper understanding of the benefits and practicalities of generating content and how to build it into their digital strategy.

Enrol onto ‘Social Media: Strategy, Tools and Tactics’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Level: Intermediate

Duration: 2 days (14 CPD hours)