Why is social media engagement important?

Level: Marketing management/Practitioner

Social media has become a central part of today’s society. What is its role in people’s lives and what are the benefits for your brand? This lesson will explore how social media can be used to develop your organisation’s relationship with your target audience.

Learning objectives:

• Understand the role of social media in people's lives
• Understand the benefits of social media to an organisation
• Learn how to gain visibility on social media
• Learn how to make an impact with your audience

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media