Programmatic Marketing: Essentials - 08 February 2023

You will learn to:

• Understand what programmatic is and how this approach has fundamentally changed the media buying landscape
• Review the data process and the key stakeholders who make up the value chain, using the Programmatic framework
• Recognise the opportunities and threats of using programmatic from a practical and legal and compliance perspective, when should Programmatic be used and when shouldn't it.
• Distinguish what's next for programmatic and how will this impact an organisation and its agencies in the future
• Analyse to a level of knowledge that will enable you to challenge and question from a media agency and an organisation perspective