Recording your social media metrics and turning them to insights

Level: Marketing management/Practitioner

In this lesson, you will learn how to monitor your social media performance and how to report it to other stakeholders. 

Learning objectives:

• How to use follower and engagement trends to monitor social media performance
• How to identify, and react to, issues that might be dragging performance down
• How to report your social media performance to those who aren't knowledgeable about the channel

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media